“Maybe next month…” AKA, The Further Than 30
Host. This is the guest who wants to date their class MORE than 30 days out.
You want bookings NOW! You want money NOW! You want to build your
business NOW!
This will help you from feeling the pressure at the end of the
month when you are busy and not really having your schedule set out for the
next month. It also allows next month to come and gives you some leeway before
you need to plan that month’s schedule.
This also gives you some ammunition to use when your potential host gives you this objection.
Be careful not to get stuck in the lack
mentality of “if I don’t book them now then they may
not ever get on my calendar” because you can book
them now for 4+ months down the road and there’s a HUGE chance they will cancel
and still not be in your calendar.
Trust me here! DO NOT book classes further than 30 days
out, even if you know that you have new products.
WHY?
Because you don’t know your schedule two months from now and, the
truth is, most times neither does your potential hostess, which is why the
cancellation rate SKYROCKETS to 90%.
When you book within 30 days your cancellation rate will decrease tremendously.
Yes, booking parties within the 30 day mark can be frustratingly hard because
your new hostess always wants to push it out a month or two, I get it.
However, there are usually only 2 main
objections that a potential says when they is “trying” to push it out:
1.
I need to check my schedule…When
someone says this, instead of immediately letting them off the hook and telling
you that they will call you to book, you say
“Well____ since I am
booking up really fast, what I would like to do is pencil you in on a date you
think might work, go home check your schedule and if I don’t hear from you
within 24 hours, I will assume we are good to go for that date, so which date
do you think might work better ___ or ____?”
- They
have excuses… like crazy excuses. I’m sure you have hear a TON
of them so I don’t need to go into detail here. When they say this you
say…
“____ If it’s further than 30 days ____ doesn’t get credit and you
don’t get the $50 bonus, is there any way you can squeeze it in on the 30 day
mark, that way you get the $50 bonus and ___ get credit? Would ___ or ____ work
better for you?”
The results that you have from
controlling your schedule, and overcoming objections will change the
effectiveness and efficiency of your business.
You now have some
ammunition to use when your potential hostess gives you an objection, which
yields some pretty great results.
50% of the time when you overcome their objection, it WILL work,
sometimes even more often than 50% of the time. This is why I suggest creating
an arsenal of ways to overcome the objections you commonly hear + HOW you
overcome them.
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