Rocking Your Biz on Facebook

First we’re going to focus on your PROFILE.

Chances are, you already have one of these. It is the main way that people connect on Facebook (notice I didn’t say the main way DIRECT SELLERS connect!)

You should have a profile picture that is… YOU! Let me be completely honest with you, it drives me FREAKING CRAZY when someone has a profile that isn’t of them!

I get it… your kids are cute, you love your dog, and your last vacation was amazing. But you don’t need to have those as your profile picture!

You want people to run into you at Walmart and immediately know that it’s YOU from your beautiful profile picture!

On Facebook, you can create a short BIO.  Use this to describe YOU! What you love, what you do for fun and casually mention your business!

You also want to make sure that in your ABOUT ME section you have your company listed and your company website listed.

  

You are losing customers if you do not have your company listed under your work section of your About Me!

Now that your profile is rocking… let’s talk about your GROUP!

We have found you get the BEST results and relationship connections with your clients from your Facebook Group.  They are your small community!

You’ll notice the other women getting to know each other, relating to each other, and helping each other. It’s BEAUTIFUL!

Your Facebook Group should be set to Closed. This ensures that only those in your Facebook Group can see your posts and prevents you from spamming everyone who is NOT in your group!

You don’t want to accidentally change it to a Secret group - if you do that you won’t be able to link to your group from your profile and it makes it harder for your friends, customers, and hostesses to find your group and request to join.

So, in your Facebook group you need to LOOK the part! Your group should be fun, yet professional! Like YOU!  

Let’s start by setting up your DESCRIPTION!

Your about me section is like your mini bio + sales pitch.

You HAVE to make it count to get them excited about staying and interacting.

This should tell them a little about you, the company, what benefits they’ll get by being in the group and where to check out the products.

Keep it short & sweet, make sure it’s catchy, and avoid PUKING.

I also recommend you create an awesome photo that you pin to the top that tells them what to do: WELCOME, introduce yourself to the group & jump into the conversation.

What about your COVER PHOTO!?!

You do NOT want a ghetto cover photo!

And you do NOT want a cover photo that all of the other consultants in your company are using. You want a cover photo that will let your customers know immediately when they are in YOUR GROUP!

And you do NOT want to change your cover photo every month just to spotlight the monthly special!

If you already have a cover photo, look it over and ask yourself “is this how I want my customers to see me?” If the answer is NO then create a new one or find a designer to help!

So… what should you post in your group?

FUN

Post pictures of yourself doing something fun. You can also ask your customers to post a picture or video on your page wall. This is a great opportunity for them to share their idea of fun.

FUNNY

You want to make your fans LAUGH! You can do this by posting funny pictures or videos of yourself or from YouTube. If you make your customers laugh they will want to hang out with you and do business with you.

EXCITING

A boring person has to work 10 times harder to sustain their business than an exciting person. How can you be exciting? You could share some exciting news, do a giveaway or share an exciting freebie. You can also use words like YAY, OMG, and Holla so your customers FEEL your excitement.

ENTERTAINING

Everyone needs to be able to detach from life once in awhile and be entertained. Can you do this for your customers? Do you have a signature move that you do? You can have pictures taken of you doing it in different locations.

EDUCATIONAL

No matter if your customers ever purchase from you or not, teach them something they can apply to their life right away. You need to give them more value than what you are giving to earn those sales.